Porkbun Ambassador Program
CONCEPT | DESIGN | ART DIRECTION | PHOTO DIRECTION | PRODUCTION | STRATEGY | UI/UX
Porkbun_ one of the best-rated registrars — is known for its groundbreaking, "not-dirtbags" attitude toward its customers. The ambassador program is born out of the feedback we received from customers, especially those customers who kept telling their friends about us! The Ambassador Program is our way of rewarding our loyal customers with an extremely generous incentive to continue spreading the word. Once approved, customers who represent the brand can earn up to $20 on any and all actions taken on the site.
I was directly responsible for the program's development, overseeing the back-end development, creating the business plan and strategy, and personally reaching out to our initial ambassador candidates. I also designed the look and feel and created all the collateral to supplement the program aesthetic.
We reached out to ambassadors we had already selected with personal emails and phone calls. This was a small test group. Once the program was live, ambassadors were reached through direct mail efforts. Ambassadors already established in the program were encouraged to tell their friends about the program. They received a thank-you direct mail kit that included t-shirts, notebooks and stickers to ensure they were part of the team.