PellA's portfolio of provocative portals direct mail piece
CONCEPT | DESIGN | ART DIRECTION | PRODUCTION
This direct mail piece was created to inform and excite the Pella sales associate about the updated offering. The low budget piece featured three excited new products:
BIGGER - Pella's Scenescape multi panel doors open up and into optional wall pockets.
BOLDER - Pella updated their entry door offering with 6 bright new colors.
BETTER - Updated features and options for Pella premium patio doors.
Each piece was concepted and created specially to match the product's functionality: an oversized book for Bigger multipanel doors, a swatch book to showcase the bright new colors for Bolder entry doors, and a sliding literature piece for the Better sliding patio doors.
Client | Pella Windows & Doors
Agency | The Integer Group