ESPN College Football Playoff VIP experience
DESIGN | ART DIRECTION | PHOTO DIRECTION | PRODUCTION | STRATEGY
The ESPN Experience
I designed the primary look and feel for ESPN’s College Football Playoffs. The client wanted to feature the brand colors and logos, without showcasing any particular team color and branding.
As part of the ask, I created the full VIP Lounge experience and all the graphics in it. Everything from food, to music, to barware was considered when planning this event and served to create a truly bespoke experience for the VIP attendees.
Along with the VIP event graphics, I created a digital and print experience in order to communicate the dates, times and details of the event.
The client was thrilled with my work and I was asked to design the graphics around the event entrance, and the event stage for the general attendees, giving the whole experience a unified look and feel that flows from one area to the other, regardless of VIP status.