WHAT I DO:
I conceptualize and produce holistic experiences that consider every point of interaction between the brand and the client. I have worked with global clients, across multiple creative industries and agencies, several countries, and two (+) languages.
WHERE I COME FROM:
Growing up in Honduras, a degree in design was all but out of the question, and one in astronomy was out of this world. Instead, pressured by my father, I studied Political Science, Economics and Childhood Development, before finally breaking free to be a graphic designer. My degree in graphic communications opened the door to the world of advertising while my passion for astronomy inspired my aesthetic. From there I went on to work with clients like Apple, Claro, Coca Cola, LG and Nike, before moving to the United States where I worked primarily with Pella Windows & Doors, as well as Adidas, ESPN and Michelin.
For the past 10 years I have worked with several agencies around the world to create award-winning designs with well-rounded strategy. I have worked with clients like Adidas, Docker, ESPN, LG, Nike, Pella Windows & Doors, Proctor & Gamble and more; developing a specialization in strategic campaigns paired with outstanding designs.
Fred Meyer Jewelers • Creative Director, 10.2018
Shaped the marketing strategy while working with nationwide jewelry brands including Disney, Effy and Kallati.
Led a team of art directors, designers, developers, copywriters; and worked closely with outside vendors.
Directed lifestyle and product photography based on seasonal campaigns.
Happy Lucky • Freelance Designer, 06.2018
Designed strategy specifically for adidas in their global launch of Falcon.
Created a launch strategy for, and while working with nationwide retail locations including FootLocker, Lady FootLocker, Kids FootLocker, Finish Line, Six:02, Champs, etc.
Developed a social media strategy, including new social tactics, to create a cohesive and unified national launch of the adidas Falcon shoe.
Worked with influencers; identifying, contacting and planning their role throughout the launch.
Porkbun • Design Director, 10.2017 - 09.2018
Captured the possibilities of the product, while working with brands like Airbnb, Kroger, Facebook, Amazon, Uber, Detroit Center for Design, among others to tell their stories and how they approach and use the domain extension .design.
Launched a social media presence for the company, resulting in an improvement in perception.
Spearheaded an ambassador and influencer program that helped validate the start-up company with its consumers.
TBWA\ Integer • Art Director, 10.2015 - 10.2017
Designed for multiple national brands including Pella Windows and Doors, Michelin, BFGoodrich, Nationwide, Doritos, McDonald’s, among other local businesses.
Directed and designed the 360 campaign for Pella Windows and Doors, serving as lead creative through strategy, concept, design and production stages; including two photo shoots and three video productions.
Gained network recognition for conceptual, award-winning work that allowed me to work with multiple offices throughout the network, including working on new business pitches with national and international TBWA offices.
Ogilvy & Mather • Art Director, 06.2013 - 02.2015
Designed for global brands like Claro, LG, Apple, Nike, Huawei, Proctor & Gamble, Save The Children, Durex among others.
Served as lead art director on the company’s largest account; while working directly with Ogilvy Guatemala, El Salvador, Argentina and Brazil on a unified brand strategy.
Directed multiple campaigns, including photo shoots and nationwide commercial spots, while designing creative collateral for digital, print, outdoor and activations.
Created internationally ranked creative to compete in advertising festivals like Cannes, winning several awards around the world.s the lead designer for Ogilvy & Mather Honduras.
Saku • Founder & Creative Director, 12.2012 - 12.2014
Identified vendors to help bring this creative project to life.
Planned, organized and directed photoshoots with local talent.
Sourced illustrators, photographers and writers, while holding them accountable to deadlines.
Published an award-winning design magazine that highlighted the creative identity of Central America using unique content in four different languages.
Appalachian State University Resident Assistant, 08.2007 - 06.2009
As an outstanding member of the Residence Hall community, I was inducted into the National Residence Hall Honorary the year I became an RA. I also held the role of Vice President of Service, helping organize several hours of community outreach for our chapter of NRHH.
Adidas, Adobe, Airbnb, Aliant Energy, Amazon, Apple, Atlassian, Automattic, Baldwin, BAPE, Booking.com, Canada Post, Champs, Chrysalis, Claro, Coca-Cola, Disney, Docker, Doritos, Dropbox, ESPN, eTrade, Facebook, Finish Line, Footlocker, Fred Meyer, Gripex, Google, go nunu, Hotel Honduras Maya, Huawei, Indeed, Kohler, Kroger, Kukulkan (Non-Profit Advocating for LGBTQ+ Rights in Latin America), LG, Littman Jewelers, Mattel, Medium, Nike, NPR, OpenTable, Origami, Pella, Porkbun, Procter & Gamble, Quicken, Republica de Honduras, Safety First, Save the Children, Six:02, Slack, Spotify, Taco Bell, Tedx, T-Mobile, Uber, WeChat, Weebly, WIT Community College, Youtube, Zip
UNITEC Graphic Communications
Universidad Nacional Padagogica Preschool Education
Appalachian State University • Political Science & Economics, Spanish
Honors Political Science, Resident Assistant, Student Government Senator, National Residence Hall Honorary, Gamma Beta Phi Honor Society, National Residence Hall Honorary Vice President of Community Service
COURSES & WORKSHOPS
UI/UX Amanda Morrow
Bid Ideas Fabiana Renault, Escuela Superior de Creativos Publicitarios
The Big IdeaL Ranjiv Ramgolan, Ogilvy Latin America
AMA Innovation Awards Best of Category • Direct Marketing, 2018
AMA Innovation Awards Best of Category • Interactive Marketing, 2018
AMA Innovation Awards 2nd Place • Integrated Marketing, 2018
American Advertising Awards Gold • Integrated Campaign, 2018
American Advertising Awards Gold • Video Series, 2018
American Advertising Awards Silver • Photography, 2018
American Advertising Awards, Silver • Illustration, 2017
Festival Antigua Bronze • Print Ad, 2016
Festival Caribe Silver • Print Ad, 2016
Natural Recall Venice, Italy
RAW Omaha, NE
Female Gaze Des Moines, IA
Plein Air Des Moines, IA
80/35 Posters Des Moines, IA
AIGA ALLCAPS Des Moines, IA
Beta Gamma Sigma
National Residence Hall Honorary
Lambda Theta Alpha Latin Sorority
13 People On How They Responded To “What Are You?” As Children And As Adults
Contributed to article by Lia Beck for Bustle, 09.2018
20 Collaboration Skills Every Marketing Manager Needs
Contributed to article by Max Benz, 07.2018
30 Incredible Women Designers From The World Of FIFA!
Was featured in article by Janil Jean, 06.2014
Pitch Deck Design
Adobe After Effects
Sketch + Invision
Social Media Management Tools
Misc Skills & Hobbies:
Dungeons & Dragons
Writing & Translating
Organizations & Volunteer:
American Marketing Association
Portland Advertising Federation
Ladies Get Paid
Portland Women in Tech
Girl Scouts of America
Latinas in Tech
Please feel free to contact me with questions about my work or if you're interested in working with me in the future.